Among Howes, Crowd voting is the most common Crowdsourcing strategy. There have been great marketing campaigns that have had an amazing success. To illustrate and give you some ideas of how to create one, check the follow examples:
In 2011 Toyota started a voting campaign to get the new name for one of its new Automobiles. They received more than 1.8 million votes just in 6 weeks and a nice name for its new car, the “Prii”
Since some years ago several radio stations have release some programs where the crowd can choose their own playlist. What is new in Las Vegas is that since 2011 the crowd will not choose the playlist of just one program, but all of them! Through a voting campaign Jelli radio has gotten the critical mass to allow the crowd to be their own DJs.
The first ever Crowd-Sourced product of the supermarkets Waitrose came during 2011 after a voting campaign that received hundreds of recipe ideas, a great advertisement and a great involvement of their customers.