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Hackathon 2022

Idea Board for Hackathon 2022


saved
Ideas
Pros and cons
 
Votes
Create a platform that is capable of quantifying emissions and carbon dioxide output of our ad campaigns to prioritize reducing our carbon footprint and working toward an industry that is more sustainable and better for the environment.
by Kayla Smalls
We have a carbon problem in our industry. A recent Purpose Disruptors report found the advertisin... more
 
Scope3 seem to be doing something along the lines of this already quite successfully with the bac... more
1
 
15
Vote

David D, Skylar, Noe and 12 more

Verity Librarity
by Eric Melz
Google-esque full text search and IAB category browsability of pages crawled by Verity
11
Vote

Erik Hulsbosch, Saniya Naphade, Isabel and 8 more

Verity-powered Template-based Creatives
by AK
Generate variations of a creative, informed by the contextual information on a page. For example,... more
10
Vote

Ed Guertin, Patrick McGinnis, Yann and 7 more

Verity for the Metaverse
by William
Build a POC using gaming and Metaverse data for how we can interpret and understand this new emer... more
7
Vote

Yann, Sofia, Vinoth and 4 more

Demo Manager GIF Creator
by Corie
Add a GIF creator to Demo Manager where we can easily export demos as GIF files. Currently, the w... more
6
Vote

David D, Ed Guertin, Patrick McGinnis and 3 more

Measure and predict attribution with a GumGum owned data clean room
by Brendan Frick
A clean room is a construct that allows two or more parties to use each other's data without reve... more
6
Vote

Mike, Vinoth Chinnasamy, William and 3 more

NLP Looker Slackbot
by Brendan Frick
"Show me the top 10 campaigns by CTR in the last week." There are decision intelligence, data... more
4
Vote

William, Abe, Natalia and 1 more

Build a Deal/Campaign Troubleshooting bot for internal and maybe even external use to further improve service levels, as troubleshooting in general is a mix of a decision tree and data. Example: https://webchat.snatchbot.me/38339633ae8ea8412203ab37420386dc3645e83ccb2bc96e50b6e8b83ebf6393
4
Vote

Morgane, TJ, Isabel and 1 more

Build a system that turns every GumGum ad creative into an NFT. Figure out how to assign ownership to GumGum, the advertiser, or a combination of both.
4
Vote

Ed Guertin, Trung, Jen and 1 more

Automate the creation of video ads using display assets, animation, and stock music for lower cost video creatives.
3
Vote
Diego
Ed Guertin
Jen
Eliminate manual entry of Ad lines in Ad manager
by Srinjoy
Capture certain high level targeting attributes during package creation process, which will be us... more
2
Vote
David D
Srinjoy
Come up with a way to generate ad creative or ad copy according to the brand/product being advertised in conjunction with the contextual understanding of the page/video
2
Vote
Dennis
Jen
Using https://chicory.co to explore contextual ads for recipes
by GumGum Hackathon
1
Vote
Max
Scrape an Advertisers website and use the insights to automatically generate a Contextual Verity Strategy
by Nino Bavelaar
Scrape an Advertisers website and use the insights to automatically generate a Contextual Verity ... more
1
Vote
Tim H
Contextual, the other way around.
by Nino Bavelaar
Analyse best performing articles (CTR) and create a summary of which Keywords & Content Categorie... more
1
Vote
Tim H
In Video Product Ads for Content Creators
Create a platform that enables content creators to provide information on products seen within th... more
1
Vote
Max
GumGum Strategist Platform, similar to Google AutoAds platform to help determine sales strategies and reduce the complexity on the avails calculations
by Diego
1
Vote
Jaime
Creative generator, takes the existing assets of a creative and produces the assets for that creative compatible with an IoT or VR/AV environments
by Diego
1
Vote
Trung
Contribute a GARM category labeled data set for web pages or images to the IAB Tech Lab to compliment the labeled YouTube videos already contributed by Zefr.
1
Vote
Trung
Build an SMS short code generator to insert dynamic codes into CTV ads.
1
Vote
Lennick
Come up with a way to improve the checking of discrepancies
by GumGum Hackathon
 
Datorama
1
Vote
Max
Build CV model to detect potentially harmful animals for your household
by Erik Hulsbosch
0
Vote
Create in-image and in-text click-to-shop ad solution
by Erik Hulsbosch
0
Vote
Use sentiment analysis and trending news on social media to inform our sales teams / optimize campaigns
by Erik Hulsbosch
0
Vote
Save for Later
by Ed Guertin
Add the options of 'save for later or just close' when clicking to close an ad. If user clicks 's... more
0
Vote
Improvements to the current screenshots process or tools, or other ideas for generating screenshots
by GumGum Hackathon
0
Vote
Automate or streamline media plan/RFP response (for example, AI recommends what media plan based on KPIs)
by GumGum Hackathon
0
Vote
Come up with an idea to automate the IO acceptance/ingestion process
by GumGum Hackathon
0
Vote
Interactive Video (movie, tv show, live game) Shopping
by AJ
You're watching a movie / tv show / live game, and see a dress you like, or a pair of sneakers yo... more
0
Vote
Creative generator
0
Vote

Comments

https://www.tricider.com/brainstorming/2pilK8ntxON