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GumGum Hackathon 2024!

GumGum’s Hackathon encourages groups of people to work together to bring an idea to reality. It’s a fun way to work on something new and exciting, and potentially win prizes!


saved
Ideas
Pros and cons
 
Votes
Available inventory predictions
by Mike Stank
https://gumgum.jira.com/wiki/spaces/PXP/pages/3209756746/Demand+Inventory+Predictions Doing w... more
 
6
Vote

Mike, Vinoth Chinnasamy, Brendan and 3 more

Using an LLM for quality scoring websites
by Erik Hulsbosch
Using an LLM to grade websites and with that replace the zone grading we have now. This could be ... more
5
Vote

Corey, Mike, Santiago and 2 more

campaign benchmarking / clustering
by aren dakessian
taking granular campaign-specific signals and analyzing historical data on past GG campaigns that... more
4
Vote

Vinko, Arkadiusz, Srinjoy and 1 more

Employee Assistant
by Jono [on behalf of Hayley O]
There's a large amount of Confluence pages, systems and docs that a employees must navigate to fi... more
3
Vote
Meghan S
Pura
Vinoth Chinnasamy
Use GenAI to assist in aligning or align websites/zones.
by Arek
3
Vote
Jono
Lukasz
Vinko
Analyzing click data and review if any additional contextual keywork might have lead to better performance on the campaign ( linked to Mindset Matrix)
by Vincent
3
Vote
Adam
Azam Quadri
saniya
Client dashboard (external) for campaign data & insights
by Anouschka
Most of our competitors provide clients with continuous access to their campaign data, rather tha... more
2
Vote
Imaneski
Rod
GumGum Work Bestie Matchmaker - with AI
by Adam
Donut is great but sometimes the matches it sets up aren't great (except for me, all 100% homerun... more
2
Vote
MK
saniya
Creative Optimiser
by Rod
- Drag and drop prospective GG ads into this creative tool - Select goal of campaign (Awareness,... more
2
Vote
Anouschka
Damian
Attention-weighted Keyword Explorer
by Adam K
What keywords should I use for this segment or campaign? Who knows? When designing the criteri... more
2
Vote
Rod
saniya
Contextual Campaign Planning Tool
by Rod
- Clients can use this dashboard to plan their GumGum campaign - Select Formats, Spend, Dates, ... more
2
Vote
Anouschka
Damian
"A day in the life of..."
by Jono [APAC brainstorm]
A GumGum connect initiative, where staff are partnered up with a buddy to experience a day in the... more
2
Vote
Arkadiusz
Meghan S
Ad performance alerts
by Jono
Ops teams spend a lot of time monitoring campaign performance and looking for problems. Can we... more
2
Vote
Damian
Vinko
What's everyone talking about?
by Jono [APAC brainstorm]
With so many teams working on so many things, it's hard to know who's working on what, and where ... more
2
Vote
Adam
Pura
Programmatic Funnel Analysis
by aren
from a publisher ad request all the way to an impression being served, there are several points i... more
2
Vote
Keishin
saniya
Extend Creative Browser Assistant functionality
by Damian
The core idea is to provide creatives based on user criteria as quickly as possible, eliminating ... more
2
Vote
Lukasz
Rod
Verity support for live video streams
by Eric Luu
On a 15 second delay provide Verity data for live streams (IAB, Threat, etc)
2
Vote
Adam
Keishin
GroGro - Career Management GenAI Assistant
by Brendan
GenAI Assistant for building and optimizing job profile documentation (job descriptions, role rub... more
2
Vote
Adam
Meghan Slaven
Using GenAI to recommend possible optimizing by analyzing change logs of the various ad lines/campaign
by Vincent
2
Vote
Azam Quadri
Lukasz
GumGum playlist
by Brendan
Collectively curate the beats that power GumGum - use GenAI somehow
1
Vote
Meghan S
Ads for Good
by Jono [APAC brainstorm]
GumGum values "giving back" and we often do this in the form of charity events and sponsorships. ... more
1
Vote
Meghan S
Competitor brand outreach
by Jono [on behalf of Karan Kent]
When a creative goes live for a brand, we should let their competitors know about it as an outrea... more
1
Vote
Jono
Automate AdServer deployment (Branch testing).
by Anvesh
Integrate Github Actions and Grafana metrics. As part of CICD after the PR is created the build s... more
1
Vote
Corey
Use open source OCR (Object Content Recognition) tools to extract content from web pages
by Eric Luu
Idea is to take a screenshot of a webpage, and use that to extract content instead of relying on ... more
1
Vote
Adam
Page url insights using GenAI
by Eddie
Right now Verity can't always process and provide data for all page traffic that it receives. Suc... more
0
Vote
Product Management - Discovery tool
by Ivan (Derived from Brendan's idea specific to DE)
Product management needs to conduct a discovery process to establish a LoE for all new products o... more
0
Vote
Mike's Publisher Grading
by Adam
Right now, we grade publishers on a simple, graded tier. We could add more variables to publisher... more
0
Vote
A way to know who is going to be in-office
by Meghan
I hear so often "if I had known you'd be in today I would've come in!" -- especially for people f... more
0
Vote
Beat our competitors on turnaround times
by Jono [on behalf of Kristin]
Kristin mentioned that our competitors (Kargo?) have better turn around times for mocks / brief r... more
0
Vote
Create templated way to generate creatives for different formats using only the asset and basic instructions..
by Srinjoy
There is an influx of request we are getting to provide mock creatives during the RFP stage. The ... more
0
Vote
Mindset Companion
by Brendan
Build a simple GenAI RAG bot that can assist and equip GumGummers (strategists, account-managers,... more
0
Vote
Custom segment build recommendations based on Verity and AIP data
by Ittihad C
With the TTD integration, the custom segments service is becoming a more prevalent part of the wo... more
0
Vote
Relooking at Hourly Pacing Curve to optimize not only on traffic volume but on performance data
by Vincent
0
Vote

Comments

https://www.tricider.com/brainstorming/3IeWX7uqS87